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Transportation
2024
Safe Ride Alert MVP Case Study
SafeRide Alert is a safety-focused mobile app designed as an MVP to make public bus travel safer and more accountable through real-time journey sharing and emergency alerts.
UX Research
Usability Testing
Prototyping
The problem
Public transport in Dhaka is crowded, chaotic, and often unsafe — especially for women and students.
The solution
Designed and implemented a mobile app prototype for real-time journey sharing and emergency alerts, improving user task completion by 45%.
The result
Improved user task completion by 45% and reduced technical issues by 25% through rigorous testing.
Results at a glance
Task Completion+45%
Onboarding Speed+30%
Technical Issues-25%
ClientSafeRide
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