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E-commerce
2024

UX Audit & Redesign – Unimart Website

In-depth UX audit and redesign of the Unimart e-commerce website, combining heuristic analysis with data-driven insights to uncover opportunities for improving customer experience.

UX Audit
Heuristic Evaluation
UI/UX Redesign

The problem

Identify usability issues, accessibility gaps, and key pain points across the Home Page, Product Listing, and Product Details pages for a major retail platform.

The solution

Conducted comprehensive heuristic evaluation and proposed redesign recommendations that simplified the experience and improved conversion potential.

The result

Identified 20+ pain points and proposed changes that increased usability scores by 25%.

Results at a glance

Usability Score+25%
Pain Points Found20+
Core Pages Audited3
ClientUnimart

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