All case studies
E-commerce
2024
UX Audit & Redesign – Unimart Website
In-depth UX audit and redesign of the Unimart e-commerce website, combining heuristic analysis with data-driven insights to uncover opportunities for improving customer experience.
UX Audit
Heuristic Evaluation
UI/UX Redesign
The problem
Identify usability issues, accessibility gaps, and key pain points across the Home Page, Product Listing, and Product Details pages for a major retail platform.
The solution
Conducted comprehensive heuristic evaluation and proposed redesign recommendations that simplified the experience and improved conversion potential.
The result
Identified 20+ pain points and proposed changes that increased usability scores by 25%.
Results at a glance
Usability Score+25%
Pain Points Found20+
Core Pages Audited3
ClientUnimart
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